Ser specializes in varietal, vineyard designate, old world style wines, produced in a natural way to allow the expression of their varietal character and the vineyards from which they are sourced.
Our history
Ser began its first vintage in 2012 with wines sourced from vineyards influenced by the Pacific Ocean. Cool climate, central coast vineyards including the appellations of the Santa Cruz Mountains, Cienega Valley, Santa Lucia Highlands and more recently Edna Valley are the primary sources of fruit.
Wine and Astonishment
I was inspired for the name, Ser, after reading an article by Andrew Jefford, ‘Wine and Astonishment’. It was in that writing that the notion of the ‘Being’ of wine truly resonated with me. Being is different than existing. It is true, wine exists; you can touch it, smell it, drink it. To quote Jefford, “Being, by contrast, is the ‘isness’ inside”; in other words, the natural essence of the grapes unique to each specific growing area. I am dedicated to preserving the isness of wine, to allow its true varietal expression and the place and time of its origins.
Jefford also talks of that first moment of insight, that moment when some people decide to devote their professional life to wine. He says,”it gives the lucky few who choose to ‘grow wine’ the chance to use craft to embody, reflect, and echo nature itself.” I am privileged to be one of those “lucky few”.
